Our approach with Clients is to truly understand or identify the single brand thought and then use cutting-edge strategy and our unique creativity to instill that thought in their audience. The macro-strategy for all brands right now should be attention. We understand how to get and hold attention. I guess deep down, we are an Attention Agency.
CREATIVE is led by serial Digital Entrepreneur Trevor Topfer (a.k.a. #theDigitalGuy). Trevor built his first website in 1996 whilst studying Economics and Psychology at UQ, Brisbane Australia. Fast-forward to 2005 Trevor launched Blah Blah Creative a small Agency making websites and eCommerce solutions for the local SME market (hey Drupal, how you these days?). As an avid musician floating around the Brisbane music scene in the mid-2000’s the launch of MySpace and iTunes had a radical effect on Trevor; who promptly set about building a trio of VC funded companies (Keytone) that incorporated a recording studio, record label and online Digital Distribution platform which combined the functionality of Faecbook, MySpace and Spotify (nearly 10 years before Spotify).
As Founder of CREATIVE, Trevor spends his days discussing cutting edge Marketing Strategy, creating compelling content and immersing himself in the emerging phenomenon of Marketing Automation. He is also a guest lecturer at Unitec for their Digital Marketing students.
CREATIVE offer a unique approach to working with clients. Primarily our service offering is in developing Strategy and Content. We also have in-house expertise in web and mobile app development, graphic design, we are a Google Partner and offer Adwords, Display and YouTube paid marketing, media buying across social, radio and television. We have strategic partnerships across Marketing Automation, Digital Marketing, Enterprise eCommerce and more.